ANTHOCYANIN LESS
POMEGRANATE
POMEWHITE® Anthocyanin Less Pomegranate Powder that has strong skin whitening property by inhibiting melanin activities and increase the probiotics in the skin that make the skin resistant to many skin infections such acne, eczema, sensitivity, and UV-induced skin damage.
Pomegranates (Punica granatum L.) are the fruit of the Punicaceae family. Originally from Iran, now pomegranate is extensively cultivated in the Mediterranean region. Pomegranates are the world's most common and healthiest fruit. Further work has found numerous advantages as anti-inflammatory activity that can lead to protect against prostate and breast cancer, reduce blood pressure and help protect against bacterial and fungal infections. The fruit of pomegranate comprises of three distinct parts: 1. Seeds part (3% of the fruit's weight, and contain 20% oil)
2. Juice of fruit (around 30% of the fruit's weight) 3. Skin (forms the internal network of membranes).
One cup (174 grams) of the sweet arils of pomegranate is composed up of fibre and protein with 144calories. Percentage of different vitamins is; 36% of vitamin K, 30% of vitamin C, 12% of potassium and 16% of folate. Genetic mutations in the biosynthetic pathway of anthocyanin could alter colour development in pomegranates and become very interesting because they aid in a better understanding of the genetic and molecular mechanisms exist to regulate anthocyanin build-up. One of those mutations is the "white" pomegranate also called "AL" pomegranate in which there is a lack of red colour of pomegranate in different parts of the plant, including leaves, fruits and flowers.
AL pomegranate arils are tasty and high in phenolic compounds. The fruit itself is high in tannins with excellent antibiotic activity. The peel fraction showed higher antioxidant activity against various highly pathogenic organism due to higher total phenolic content than the pulp fraction. Moreover, polyphenols are abundant in AL pomegranate including ellagitannins (EGTs), ellagic acid (EA), and Gallic acids (EG). AL pomegranates juice is found to be rich in proanthocyanidin compounds, quercetin, rutin, ascorbic acid, EA, glucose, organic acid, ETs, gallic acid, caffeic acid, catechin and minerals.
NON-TOXIC ON SKIN
It is non-toxic for skin cells even at higher concentrations
PROBIOTIC BENEFITS
Reduced acne due to the presence of important probiotic Staphylococcus epidermidis in AL pomegranate.
INCREASE IN VEGF ON SKIN
Vascular endothelial growth factor (VEGF), that can enhance blood circulation and improve skin conditions, was found to be high
CYTO-PROTECTIVE BENEFITS
AL pomegranate powder exhibited significant cyto-protective activity tested on HaCat cells
CONTROL MELANIN SYNTHESIS
Inhibit tyrosinase activities, imparting even tone skin.
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ENHANCED ANGIOGENESIS
Treatment with AL pomegranate powder leads to increased angiogenesis as VEGF level
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KEY BENEFITS
OF POMEWHITE
ANTIOXIDANT BENEFITS
Absent of anthocyanin pigments causes increase pro-anthocyanin and other related derivatives in Al Pomegranate making it rich in antioxidants.
WHITENING BENEFITS
A balanced quantity of Polyphenols like kaempferol derivatives, quercetin derivatives, catechin, catechin derivatives, ellagitannins and ellagic acid in AL pomegranate causes skin whitening properties not only by anti-tyrosinase functions but also control melanin synthesis by antioxidant action which further whitens the skin tone.
RICH IN PREBIOTIC
AL Pomegranate is high in fibre and sucrose that is the main source of Prebiotic. From blood, these prebiotics will move to skin and cause probiotics to flourish.
